Opinions — Articles by Rahul Vithala

Opinions with reasons: claim, reason, example, conclusion. Industry tensions, not manufactured controversy.

• What Is Changing Next in Digital Marketing? — After 13 years in digital marketing, I have seen the industry change many times. I have seen the early days of SEO, when keywords were repeated everywhere just…
• Are We at the Peak of AI Design? Why Generic Perfection Is Killing Brand Identity — Everywhere you look, the internet is starting to feel the same. SaaS landing pages with identical hero sections. Rounded cards. Soft shadows.
• Facebook Is Not Outdated: Why Your Business Still Needs It Alongside Instagram — Recently, I asked one of my clients a simple question: “Do you use Facebook for your business?” Her answer came quickly: “No, Facebook is outdated.
• Digital Marketing Is Not a Quotation: It Is a Long-Term Commitment to Growth — Many businesses contact a digital marketing agency with one simple question: “Can you send me a quotation?” It is a fair question.
• Why Solo Entrepreneurship Feels So Hard in India? — Solo entrepreneurship in India looks glamorous from the outside. LinkedIn posts, funding headlines, Shark Tank clips, and startup conferences make it seem like…
• SEO Is Not Dead: Why Anthropic Hiring an SEO Lead Proves It — A lot of people have started saying SEO is dead because LLMs like ChatGPT, Gemini, and Claude now answer questions directly. But the reality is very different.
• Is AI a Problem Solver or a Problem Creator? — AI is both. It solves real problems faster than humans can in many cases, but it also creates new problems when it is built carelessly, deployed too quickly…
• Why Smart Minds Struggle in India’s Political Maze? — Indian politics feels like a Padmavyuham that ancient labyrinth from the Mahabharata where entry is tough, proving yourself is harder, and winning is a…